PRIVACY POLICY

This Privacy Notice explains how Wingstop Restaurants Inc. (“Wingstop", “we”, “us”, or “our”) uses and processes the Personal Information of residents of Canada (“you”) in connection with your use of our Website at www.wingstopcanada.com   (“Website”) including placing your orders through the Website, creating and operating your user account, addressing your queries, complaints, and suggestions, participating in competitions or promotions and your rights in relation to your Personal Information (collectively the “Services”).

Definitions

‘Applicable Data Protection Law’ means the applicable data protection and privacy legislation that applies to the processing of Personal Information under this notice, namely the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and any applicable provincial data protection laws. 

 

‘Personal Information’ refers to any information that can identify you, either alone or combined with other data. This may include data such as your name, email address, phone number, online identifiers, or location.

Personal Information We Collect About You

We collect the following Personal Information when you order online, sign up for newsletters, create an account, visit our Website or social media pages, or exercise your legal rights: 

 

Contact information, such as: 

  • your name, title and contact details (email address, telephone number, postal address, social media handle(s)); 

  • any Personal Information included in your entries to competitions and contests that we run; and 

  • your identification information when exercising your rights in relation to processing your Personal Information (see further Your Rights and Choices in Relation to Your Personal Information). 

 

Account information, such as:  

  • your date of birth, including day and month; 

  • details of your orders; 

  • your marketing, flavour, and restaurant preferences;  

  • any Personal Information required to place an order through the Website, such as name, email address, phone number, delivery address, order information, and any other data you provide to us in connection with the order; and  

  • any other Personal Information that you freely provide to us in the context of the facilitation of Services.  

 

Correspondence information, such as:  

  • any information you include in correspondence you send to us or when using our Website or social media pages; and 

  • any other Personal Information that you freely provide to us in the context of communications. 

 

Technical information, such as 

  • automatically collected information, such as the internet protocol (IP) address of your device and details regarding the type of device and browser software you use to access the Website; 

  • details of your use of our Website, including traffic data, weblogs, and statistical data, as well as where and when you clicked on certain parts of our Website and details of the webpage from which you visited; 

  • cookie, pixels, and web beacon identification information (for more information, please see our Cookie Notice at https://www.wingstop.ca/cookies; 

  • location data; 

  • behavioural advertising; and  

  • any other Personal Information that you freely provide to us in the context of communications or the facilitation of Services. 

 

Preference information, such as  

  • details regarding when and how you consented to receive marketing communications from us (including the time and date you provided your consent) and details regarding the choices you make regarding how your Personal Information is collected, used, and shared. 

 

Social media information, such as  

  • your username and profile picture; and  

  • any comments or posts related to us.   

 

Furthermore, when using these social media platforms, users are subject to the privacy notices and terms of use of those social media sites. We encourage you to review the applicable privacy notices and any other relevant terms of use listed on the social media platforms. 

Use of Your Personal Information

We use your Personal Information for a variety of reasons, as listed below. You will only receive marketing communications from us if you have consented and can opt out of receiving them at any time. We do not share your Personal Information with companies that would send their marketing to you.

 

Purposes for which we use your Personal Information 

Personal Information Processed

Account administration – Account administration purposes for any registered account(s) you hold with us. 

Contact information.

Website – We process your Personal Information in order to provide Services via the Website. 

Technical information, Account information, and Contact information.

Providing, maintaining and tailoring our Services to you – We provide, maintain and customize our Services to you based on the Services you use and/or buy 

Contact information, 

Technical information, 

Account information, and Preferences 

Improving our Services and business – To conduct data analytics and analysis studies, to review and better understand trends and improve our business, use of our Website, app and social media related to us as well as to help us measure Website traffic and usage trends for the Services we provide and to better understand more about the demographics and behaviors of our users. 

Account information and

Technical information.

Correspondence – To respond to correspondence you send to us and fulfill the requests you make to us. 

Correspondence information and Contact information.

Online Order Fulfilment – To fulfil your order and complete your transaction. 

Contact Information, Account Information, Technical Information.

Legal Obligations – To comply with our legal obligations to: 

  • keep a record relating to the exercise of any of your rights related to our processing of your Personal Information;

  • take any actions in relation to health and safety incidents required by law; or 

  • handle and resolve any complaints we receive relating to the Services we provide.

 

 

Contact information, Correspondence information, Account information, and Technical Information.

Administrative and Technical Aspects - To operate the administrative and technical aspects of our business efficiently and effectively:

  • to verify the accuracy of data that we hold about you and create a better understanding of you as an account holder or visitor; 

  • for network and information security in order for us to take steps intended to protect your information against loss or damage, theft or unauthorized access; 

  • to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request); 

  • to administer our Website and sales and for business operations, including troubleshooting, testing, statistical purposes; 

  • for the prevention of fraud and other criminal activities;

  •  

or 

  • for other general administration including managing your queries, complaints, or claims, and to send Service messages to you. 

 

 

Contact information, Correspondence information, Account information, and Technical information. 

 

Marketing Communications– We use your Personal Information to contact you by email to send you newsletters, to notify you of special offers, promotions, competitions or new products and Services, or to survey you about our products and Services. 

Contact information and Account information.

Cookies and Similar Technologies – We use information collected by cookies in various ways depending on the type of cookie.

For example, performance cookie information is used to count visit or traffic information to allow us to improve the performance of our Website. 

Targeting cookie information is used to build a profile of your interests and be used for marketing purposes. 

Information collected from strictly necessary cookies are used for required functions that permit the Website to operate properly. 

Information collected through functional cookies may be used to remember login sessions or setting privacy options.

 

 

Technical information and

Contact information. 

 

Social Media Profiles –

We process Personal Information of users who visit and interact with our social media profiles (such as Facebook, Instagram, X and TikTok).

 

 

Social media information.

 

Legal Claims – We may use your Personal Information to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings.

 

Contact information, Correspondence information, Account information, and Technical information

Business Transactions – For the purposes of evaluating and effectuating a corporate restructure or reorganization or sale of our business or assets. 

 

Contact information, Correspondence information, Account information, and Technical information

 

Disclosure of Your Personal Information

We only disclose your Personal Information outside of our business in limited circumstances. If we do, we will put in place a contract requiring recipients to protect your Personal Information, unless we are legally required to share that information (as described below). Any contractors or recipients who work for us will be obliged to follow our instructions.  

 

We disclose your information to our affiliated and third-party service providers, agents, and subcontractors (“Suppliers”) for the purposes of providing services to us or directly to you on our behalf, including the operation and maintenance of our Website, online ordering, customer relationship management (“CRM”) tools, Point of Sale and social media pages. Our Suppliers can be categorized as follows: 

 

  • Marketing: Advertising, Digital, Market/Customer Research firms, CRM; 

  • IT Services: Cloud software system providers, including database, email and hosting providers; 

  • Risk Management: Insurer, insurance brokers, legal and security professional advisors;  

  • Digital: Website developers and Website security and maintenance service, online and delivery ordering provider, data analytics platform providers, e-commerce software that assists with the facilitation of services;  

  • Restaurant Systems: Including point of sale systems, kitchen display systems, and network security services; 

  • Customer Service: Such as guest feedback surveys and complaint platforms; and 

  • Risk Management: Insurer, insurance brokers, legal and security professional advisors.  

 

We disclose Personal Information to other parties as follows, where permitted by law: 

  • To any third party who is restructuring, selling, or acquiring some or all of our business or assets or otherwise in the event of a merger, reorganization or similar event; or 

  • If we are obliged to disclose or share your Personal Information to comply with any legal or regulatory obligation or request, including by the police, courts, tribunals, or regulators.

 

Children's Privacy Notice

Our policy is to not collect Personal Information from any children under the age of 16. If a child would like to access our Website, we urge parents to monitor and supervise their children’s online activity. For more information pertaining to children’s use of our Website, visit the Wingstop Terms of Use.  

Your Choices and Rights

Your Choices: Where we process your Personal Information on the basis of your consent, including marketing communications, you may change or withdraw your consent at any time, subject to legal or contractual obligations and reasonable notice, by contacting us using the contact information in the “How to Contact Us” section below. Withdrawing or modifying your consent may impact our ability to grant you access to and provide certain features of the Services. 

 

You can withdraw your consent for marketing communications at any time by updating your preferences in the preference center of your online account. Alternatively, you can click the ‘unsubscribe’ link at the bottom of any of our email communications sent to you. 

 

Accessing, updating, and deleting your Personal Information: We make reasonable efforts to ensure that the Personal Information we collect, use, and disclose is accurate and complete; however, we rely on you to provide us with accurate and current information. In accordance with Applicable Data Protection Law, you may request to review, correct, and/or delete your Personal Information by completing the Canada Privacy Rights web form. We will require proof of your identity before we provide you with access to your Personal Information.

Storage and Transfer of Your Personal Information

Data storage and transfer out of Canada: Your Personal Information collected through our Website and use of the Services may be stored and processed in Canada, the United States, or other countries. Therefore, we and our Suppliers, who perform work for us or act on our behalf, may transfer your Personal Information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. Where required by law, we provide adequate protection for the transfer of Personal Information in accordance with Applicable Data Protection Law, such as by obtaining your consent or setting up contractual obligations with our Suppliers.   

 

Retention of Your Personal Information

We store Personal Information as needed to accomplish the purposes identified in this Privacy Notice and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Applicable Data Protection Law governs our retention of your Personal Information. This storage period may extend beyond the term of your relationship with us.  

 

As a general rule, we keep your Personal Information for as long as it is needed to complete the purpose for which it was collected, as long as you engage in Services, or as required by Applicable Data Protection Law. We may need to keep your Personal Information for longer than our specified retention period for the following reasons:  

 

  • You exercise your right to require us to retain your Personal Information for a period longer than our stated retention period; 

  • We bring or defend a legal claim or other proceedings during the period we retain your Personal Information, in which case we will retain your Personal Information until those proceedings have concluded and no further appeals are possible; 

  • We archive the Personal Information, in which case we will delete it in accordance with our deletion cycle; or 

  • In limited cases, existing or future law or a court or regulator requires us to keep your Personal Information for a longer or shorter period.

Links to Other Websites

Our Website and social media pages may contain links to other websites run by other organizations that we do not control. This Privacy Notice does not apply to those other websites‚ so we encourage you to read their privacy notices. 

Franchisee

Please be advised that when you place an order in a physical restaurant, you will be placing an order with Wings Investment Holdings Inc. . In this regard, Wings Investment Holdings Inc. will be the organization responsible for handling your Personal Information collected through the interactions and transactions you may be involved in. Such processing will take place not only to fulfill the order you placed at a given franchisee restaurant but also to support other business functions, including customer service, marketing, analytics, and operational improvements.  

 

Visit Wings Investment Holdings Inc. Privacy Notice here for more information about their data protection practices related to your Personal Information.

Changes to this Privacy Notice

This Privacy Notice is current as of the effective date set forth below. We may change this Privacy Notice from time to time. If the changes are material, we will notify you by email. If permitted by law, your continued use of the Services after this Privacy Notice has been updated indicates your acceptance of changes made.  

How to Contact Us About Your Privacy

You can contact us with your inquiries about this Privacy Notice or for any other reason by post or email.

  

To contact us about this Privacy Notice, please contact us at email via    at Privacy-CA@wingstop.com or by post to:

 

Wingstop Restaurants Inc.

C/O Data Privacy 

15505 Wright Brothers Dr

Addison, TX, USA 75001